With a varied background in terms of research methodologies and sectors, Sania believes strongly that well designed research can help clients meet even the most challenging strategic objectives. As well as delivering research to major corporate clients, Sania has specialist expertise in running projects for government and inter-governmental bodies (including the United Nations). She also has a good deal of experience working for the charity sector, as well as for philanthropic organizations.
Sania’s real passion is using research for public good. One of her main areas of specialism relates to minority groups and optimising methodologies to ensure that research more accurately represents their experiences/views.
Sania has lived and studied in both the UK and the US.