Meena Yi is the Creative Director for New Paradigm Strategy Group. Her expertise ranges from traditional print media to the latest in digital and creative trends. She is a hands-on leader in creative concepting and strategy and has an extensive understanding of effective communication through visual craft and powerful user engagement.
Meena previously worked as the Design Director and In-House Photographer for the Democratic National Committee, where she developed and shaped a versatile, timeless, and modern branding. Through expert creative guidance, Meena led her team to engage millions of users through social and email graphics. Her adept ability to provide solutions to increase online engagement allowed her team’s efficacy to soar, averaging 40% more engagement than a typical staff sender email, which helped the Democratic National Committee’s digital team raise a record-setting amount of money through online fundraising. Meena led the redesign of democrats.org, iwillvote.com, and store.democrats.org, whose relaunch after the 2016 election raised more money than any other year it was previously online.
Meena has also worked closely with the White House, designing the official White House Holiday Card for 2015 and 2016, as well as taking portraits of President Barack Obama. Her work has been shared by Time Magazine, HuffPost, NBC News, New York Post, The Hill, Chicago Tribune, as well as in style magazines such as People, Refinery29, and Vogue.