Josh McConaha is a partner at New Paradigm Strategy Group. He works to develop strategies that tightly integrate digital, social, data, research, creative, and traditional communications.
Josh started his career by bringing marketing analysis and online communications strategies to political advocacy campaigns. He joined the Democratic National Committee’s digital team in 2004 where he worked with John Kerry’s presidential campaign, and eventually led the DNC’s digital efforts for the 2006 midterm election cycle and the 2008 election of President Barack Obama. While at the DNC, Josh and his team pioneered many of the direct engagement and social advocacy techniques that drive public affairs campaigns today.
Josh joined a boutique consultancy, MSHC Partners, in 2009, where he advised nonprofit organizations like the United Nations Foundation and mHealth Alliance on their digital communication and fundraising efforts.
He later joined the Obama administration as Director of Public Affairs for the National Nuclear Security Administration. There he developed and implemented a integrated communications strategies for President Barack Obama’s nuclear security initiatives across the globe, focusing on nuclear deterrence, nonproliferation, and counterterrorism issues.
Most recently, Josh led digital, data, and creative integration efforts for the public affairs and crisis division of global communications firm Burson-Marsteller. He supported a wide range of clients by bringing together traditional media, digital strategy, creative teams, and analytical insights to help identify the right strategies for the specific audiences.
His clients have included multinational companies and brands such as Ford, ExxonMobil, Bank of America, and Qualcomm, along with organizations such as the governments of Mexico and Turkey and the International Olympic Committee. He has extensive crisis communications experience, including food and product recall efforts, executive and institutional scandals, the 2014 Ebola outbreak in the United States, and, at one point, a biker gang shootout at a theme restaurant.