David Lewis | NP Strategy Group

David Lewis

Market Lead, Europe; Head of Research

David has been closely involved with the application of online research methodologies, across five continents, since their earliest inception. His innovative application of technology to consumer research has seen him carve an increasing reputation as experts in research amongst Millennials. By first quantifying and profiling consumer groups globally, David is able to build bespoke online communities, representative of key market segments, and moderate them via offices in London, Washington and Melbourne, for the purpose of 24/7 qualitative consumer insights.

As a fellow of the Royal Statistics Society, a Full Member of the Market Research Society and with an academic background in Psychology, David regularly gives guest lectures on the application of consumer research methodology, and has been published on the subject by the UK Government.