Advertising | NP Strategy Group
Advertising

We make happen.

Driven by data insights and rigorous measurement and refinement, we work with you to create scalable, efficient advertising campaigns that amplify your core messages to narrow target audiences.

We work with you to integrate research insights, social analytics, and first- and third-party data into our advertising strategy to create detailed audience planning guides that then inform which channels we leverage, inform how we budget, and define how we write the creative brief.  Our team of designers and producers then use those insights to develop compelling multi-platform creative.  After we launch your campaign, we constantly measure, refine, and reallocate budget to ensure that we’re meeting the campaign goals in the most efficient and effective way possible.

Whether you’re trying to motivate advocates, find new customers, or define your competition, we can help you.

Our Expertise

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Digital
  • Database matching and targeting
  • Social media advertising
  • Targeted display advertising
  • Programmatic advertising
  • Cookie retargeting
  • Pre-roll and streaming advertising
  • Audio, including streaming services and podcasts
  • Influencer targeting
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TV and Cable
  • Media planning and buying, including addressable ads
  • Location scouting and casting
  • Script writing
  • Translation and multi-lingual production
  • Production
  • Media planning and buying
  • Editing
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Radio and Audio
  • Script writing
  • Translation and multi-lingual production
  • Production
  • Media planning and buying
  • Digital, including streaming services and podcasts
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Planning
  • Demographic and psychographic analysis
  • Research integration
  • Audience segmentation
  • Competitive tracking
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Print and Out of Home
  • Newspapers and magazines
  • Billboards
  • Mobile billboards
  • Creative OOH: Bus, taxi, airport, stadium, elevator
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Mail
  • Copy writing
  • Creative production
  • Printing
  • Postage
  • Mail-housing
  • Dropping